Fact: People are more willing to buy a product or service if it is recommended by one of their friends. When you make a fan out of one of your customers they’ll become the best marketing tool available, recommending your products and services freely and willingly without being a salesperson for your company. It is literally the gift that keeps on giving.
Listen to Your Mom, be Social
You need to impress people with your products and services; that’s a given. But how do you make them remember you and stay on top of their heads all the time, ready to buy from you again or recommend you to other people?
The answer is: stay in front of your consumers all the time with Social Media. Facebook and instagram are two very popular ways of being in front of your potential consumers often enough that if they need you or they know someone who needs you then they’ll be quick to mention your company.
The name of the game is to be social, very social. You’re going to have to friend everybody and their grandmas, and like through your company’s page, many, many posts. But, the bulk of the work is in the creative side. Your company posts need to be even better than your website not only in terms of graphics but also in the message, which needs to be compelling, engaging, and very short to get your readers’ attention.
Set it and Forget it, right?
Not so fast. Social Media is a constant never ending work. People’s attention span and memory is so short on the internet that ceasing social media marketing campaigns almost immediately also stops people’s remembrance of your company.
As you can imagine, the amount of work is time intensive. But good things happen to those who persevere and in time the fruits of the hard labor will show and translate in higher sales.
Don’t be anti-social, Contact us today!
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