Have you noticed many times when you Google something Wikipedia seems to be among the top Results all the time? Try it. Here’s a sample of words for you to Google: “Cars”, “coke”, “ice cream”, heck, even for the word “Amazon” Wikipedia gets 2nd place.
So what’s the Deal with Wikipedia? Do they Own Google? Not at all. Wikipedia has two things going for it. First, Original Content. Second, millions of internal links. Google really likes that. Good news is your website can become a mini Wikipedia on the line of business you’re in. The result will be that many visitors will go to your website without you having to spend a ton of cash on advertising.
Become mini-Wikipedia
So just write a few articles and you’ll have millions of sales from the millions of people visiting your site. Easy, right?
No.
Writing original content isn’t easy and you’re not just writing a Wikipedia article. Every article you write on your website is essentially a sales letter without being too pushy. That means every article needs to be engaging and capture your readers attention long enough so that he/she will be compelled to take action and buy your products or services.
While the content of Wikipedia pages might be original (i.e. not copied from another website), it is not engaging. People expect that kind of academic language when reading an encyclopedia. Unless you’re an expert in the field you’re researching, it’s going to be hard to follow what Wikipedia says about a particular subject. But the main problem with writing something that it is not engaging is that you will quickly lose your reader’s attention; on the internet, you only have a few seconds to make an impression.
Quality…. and Quantity
After showcasing your website as a representation of your unique expertise in your business subject matter, by engaging readers with informational, useful, relevant, and easy to understand original content, the game turns to quantity.
Many of such great quality articles need to be written in order for Google to agree with you that you are in fact one of the topmost experts in your field, whether that’s selling shoes or providing medical services or anything in between. This is what we call becoming an Authoritative Site.
When Google determines that you should be an authoritative website for your field of business, you will be ranked high in Google search results and this should lead to higher amount of visitors and this should result in more customers.
With expert-level knowledge of Engineering, Finance, Business, and Real Estate, we’re able to research and write engaging original content on virtually any topic. Get started today! Contact us
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